From idea to action!

Earlier this year we had an idea. An idea that could become something.

Sjöfn knits. Alot. And she´s good at it. She constantly attracts attention for her own designs, both on her social media pages and from her friends and family.

We got to talking about whether her designs could be turned into a desirable product. One that we could market and sell. We believe in that, so we decided to go for it.

Today we launched our website
In less then one week we have gone from having a simple idea, to executing it. We produced the first design, in two languages, and it is now available on the website.

In the coming weeks we will be adding more pattern designs to the website. To begin with they will be available in Icelandic and English. We want to add Norwegian to the collection, and maybe even more languages later on.  

The first day was amazing. We sold quite a few patterns. Our Facebook page got more then 200 likes in less then 12 hrs. The website got nearly 1.000 visits.

If you have any comments or advice about our ideas or the store please don´t hesitate to contact us.

We look forward to bringing you more of our pattern designs.

Sjöfn & Grétar